Consulting - Construction

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In order for any property project development process to be successful, the right planning stages are needed. The planning stages taken into account when preparing a real estate project from scratch are also applied to the development of an existing project.

Each of the project development and planning steps in the process must be meticulously implemented and each step must be controlled. Even the slightest mistake made in the planning processes in the real estate sector can lead to the inefficient outcome of the project, contrary to expectations. For this reason, project development and planning stages should be checked periodically by going back.

The preparation of a successful project in the real estate sector necessitates the completion of many stages with devotion. Project steps may vary according to the current structure of the project. The project’s return, profitability, costs and all other necessary elements are determined by the real estate project development and planning stages.

In a standard real estate project, the following processes must be completed completely.

1. Market Analysis

Regardless of the sector, it is extremely risky to enter the market without a market analysis. Market analyzes are comprehensive analysis studies that must be completed before investing in any field. As a result of the analyzes made regarding benefits, costs and business processes, the market is entered or the market is abandoned.

Profitability and efficiency studies must be done before market entry attempts. Otherwise, high investment costs may turn into “sunk costs”. Even if all opportunities are available for entry into the real estate sector, market analyzes are still needed. Because setting the market conditions correctly allows to fully implement the strategies required by the market.

In Market Analysis, market share calculations are extremely important. In calculating market share, financial statements of companies are quite functional. The gross income of all companies operating in the real estate sector gives information about the total of the market. When we divide the gross income of the company whose market share will be calculated by the total gross income, we calculate the market share of the company.

Along with market share calculations; statistical information in the sector is also needed for market analysis.

For example:

• The population in the region where the project will be implemented,
• Housing prices in the region where the project will be implemented,
• Costs of previously completed constructions in the region,
• Average prices of previously sold houses in the region,
• Income level information of the population in the region, etc. the information is used in the analysis process.

2. Planning the Project in the Real Estate Project Development Process

If you have a project related to the property sector, this project should be evaluated from all angles. The potential return of the project, cost items, unexpected expenses and profitability status should be revealed in detail. There are some techniques used in property project development and planning processes. Thanks to these techniques, it becomes possible to evaluate projects concretely.

While profitability and cost analyzes are performed with Positive Analysis Techniques during the project planning process, compliance with the rules is analyzed with Normative Analysis Techniques. Normative Analyzes are used to identify more abstract norms than Positive Analyzes. For example; society’s value judgments, ethical principles, etc. elements are evaluated by normative methods. Projects applied in the property market should be examined in line with Positive Analysis Techniques and current values.

The use of Project Planning techniques coincides with the end of the 1950s. Project Planning techniques used since this date are as follows:

1. Critical Path Method (CPM),
2. Program Evaluation and Review Technique-Program Evaluation and Review Technique (PERT),
3. Gantt Chart.

We should say that Gantt charts are the basis of the PERT technique. Although Gantt charts were used frequently in ancient times, they are not used very often today because they contain some deficiencies. PERT, which is a more advanced method in which these deficiencies are eliminated, is a comprehensive method that is frequently used.

In the PERT method, the probability distributions of each activity period are revealed. Finding the probability distributions for the property project is the basis of the method. The mean variance of each process is determined by the PERT method. A network diagram is prepared by determining triple time for each activity. By using the network diagram, the earliest start, latest start and finish times of each activity are determined.

In the CPM method, it is accepted that the activity periods are known accurately and precisely. It can be said that the CPM method is a deterministic method. However, according to the researches, significant margins of error have been found in calculating the same projects multiple times with CPM. For this reason, the PERT method is preferred rather than the CPM method in the real estate project development process.

3. Concept Development

In property projects, it is important to evaluate the projects from different perspectives. The concept development phase includes studies that reveal how the project looks from more than one angle. During the real estate project development and concept design phase, all aspects of the project are comprehensively documented.

Choosing a concept compatible with the project is also necessary to determine the path to be followed in the continuation of the project. The principles that ensure the completion of the project in accordance with the objectives are accepted as the concept of the project. The concept development stage is among the “must haves” for a project to be successful.

Market analysis is intensely needed during the concept development process of real estate projects. The SWOT method is frequently used in market analysis for the information required in the concept development process. With the SWOT analysis, the internal and external factors of the project are determined in detail. However, the SWOT analysis reveals the threats as well as the opportunities for the project. The letters in the SWOT analysis are enough to describe the method:

• S-Strengths- Strengths,
• W-Weaknesses-Weaknesses,
• O-Opportunities- Opportunities,
• T-Threats- Threats.

Threats as well as opportunities in a market are factors to be considered. With the SWOT analysis, all aspects of the project are clearly revealed.

4. Project Expectations of Potential Customers, Development of Residential and Commercial Projects

It is essential for the design of successful projects to accurately determine what customers expect in relation to real estate purchases. A newly designed project should fully meet the characteristics of the real estate that the customers want to own. In order to achieve this, comprehensive studies should be carried out for customer expectations.

It is important to catch the balance of supply and demand in the real estate sector. The right buyers and sellers must meet in the market in order for an immovable to reach the supply-demand-price balance at the most optimal value. In conclusion; Market expectations should always be taken into account during the project development process. It is clear that projects that ignore market expectations will not be permanent.

5. Real Estate Project Development: Revenue Estimations, Budgeting and Goodwill

The return of a project directly affects the feasibility of the project. For this reason, the amount of income that will be generated with the completion of the project should be put forward in a concrete way. Calculating revenue estimates without errors is important in determining the profitability of the project. It is always a better choice not to start a project that will cause damage. Therefore, the budgeting stages for real estate projects should be done meticulously.

As a result of budgeting studies for real estate project development and planning, projects that will not provide the targeted return should be abandoned. However, the goodwill value for an immovable is also among the important factors. Correct goodwill of the immovables in a project is functional in determining the real value of the immovable. Selling the property at a lower price than normal is a situation that reduces the expected income from the project. Therefore, goodwill work should be done by competent real estate professionals.

Cost estimations also have an important place in the budgeting phase. Analogue calculation method for cost estimation is a frequently used method among statistical methods. In the analog calculation method, the data obtained in the past about the project is used. The analog method draws attention with its low cost among other cost calculation methods. Although it is satisfactory in terms of cost, there are deviations in accuracy compared to other methods.

Parametric cost calculation method is used more intensively as another important cost calculation method. The accuracy rate is quite high compared to the analog calculation method. Methods with high accuracy should always be preferred in property projects. Because the slightest deviation can cause the project to provide results that deviate from the targets.

6. Preparation of Finance Models

Making the financial planning of a project helps to determine the resources required for the project to achieve its goals and to determine where and how the available resources will be used. Project-based finance models should be arranged in accordance with the structure of each project. Because, thanks to the right finance models, the profitability of the project can be analyzed instantly according to the changing market conditions.

When it comes to finance models; Simple profitability analysis, determination of return on equity, determination of simple payback period and break-even analysis are the basic models used. While preparing finance models for real estate projects, calculations that measure the time value of money should also be included. Because income from real estate consists of medium and long-term income.

7. Real Estate Project Development and Planning: Determining Sales Strategies

The success of a project is also related to the implementation of the right sales strategy, as well as its full compliance with the needs. When sales strategies are implemented incorrectly, no matter how successful a project is, it will not be possible to achieve the targeted revenue with the project. For this reason, sales strategies that directly affect the success of the project should be determined as a result of long and comprehensive analyzes.

The 3 most important topics for determining sales strategies

1. Which properties can be sold to whom?
2. What features should the real estate have in order to sell real estate to any segment?
3. What strategy should be chosen to reach the targeted sales amount?

All these questions are important questions that are functional in determining the sales strategy.

8. Preparation of Workflow Plan

The steps to be taken in order for a project to be successful are revealed with the work flow plans. Work flow plans are essential to determine at what stage the project is and to which target it should be progressed. The reason why the business process is divided into steps is that each step needs separate requirements.

Thanks to the work flow plans, the control of the business processes is ensured efficiently. In the real estate project development and planning process, attention should be paid to the preparation of work flow plans in accordance with the structure of the project. Work steps that are contrary to the basic features of the project cause the project to fail.

In Workflow Plans:

• Start/End,
• Process,
• Decision/Control,
• Data Input,
• Binding Arrow,
• Document/Multi-Document,
• Lane,
• In-Page References,
• Off-Page References are used as workflow forms.

9. Feasibility Services

Thanks to feasibility services, it is revealed how realistic a project is. In addition, whether the project is viable is determined by feasibility studies.

Why is feasibility needed for a project?

Because, as a result of feasibility studies, the potential profitability of investments is determined. In this way, the final decision on whether to implement the project is made.

Feasibility services include the evaluation of real estate projects from many aspects. In this way, decision makers can make more accurate decisions regarding project investment. Feasibility studies also provide comprehensive sector analysis. In this direction; competitor analysis is made and current sector conditions are put forward concretely. Detailed feasibility studies should not be neglected in a standard real estate project development process.

10. Architectural Concept Preparation

Architectural concepts for real estate projects must meet expectations in terms of aesthetics. For architectural services, collecting architectural data on a project basis, arranging flow charts, making architectural sketches, preparing detailed drawings and completing the legislation studies in detail are just a few of the elements included in the architectural concept.

3D software is used extensively in the architectural concept preparation process. In this way, it becomes possible to present a project on paper in 3D. Architectural concepts must be prepared with devotion during the real estate project development stages.

ARCHITECTURE & ENGINEERING SERVICES

It refers to all the services that ensure the feasibility, project, calculation, and tender dossier arrangement works of a certain building, as well as the audit works and the construction phase of the building, in accordance with the plan, project and applicable laws and regulations.

1. Architecture: Pre-design services are design, design consultancy, design management, implementation and supervision services within the scope of architectural and interior architecture disciplines. In this context, Architectural Survey, Architectural Preliminary and Application Projects of all kinds of buildings, interior design and application projects, including detail solutions, are services.

1.1. Project Management

We can create a working method suitable for the requirements of the project, such as planning, execution, control, reporting, for the implementation of the solution/project developed for the solution of the problem, and we can follow it up for you.

1.2. Idea & Concept

The most difficult, the most basic, the most important is the first step. We ensure that the space you want meets in the appropriate context in the furnishing you want, materializes what you want and turns it into color material.

1.3. Architectural Design

Logo, product, place, a new building or a meadow grass tree path garden all need a fictional mind dream. Fictional reason and dream; It is the design of what you want it to be. From furnishing to an existing or a new space, we do it by identifying each step as an architectural design.

1.4. Professional Service

Necessary work must be done in order for the project / implementation / construction activity to be as intended. For this, the necessary work is carried out to ensure that the determined material-physical conditions are available on the field and ready for use.

1.5. Process Tracking

We can ensure that the idea directed by the project management of the ‘thing’ to be done is transformed into architectural design and then coordinated to the appropriate assembly of the exploration quantity or the season.

1.6. Application & Construction

It is the job of realizing the idea project in accordance with the design and details, within a defined budget within a certain time, with the right application teams required by the job, depending on the work schedule.

2. Engineering: Civil Engineering: It operates in the static design and projecting of all kinds of reinforced concrete, steel and wooden structures. Transfers both theoretical and practical knowledge on structural and earthquake engineering to projects. It offers inspection and evaluation studies, feasibility studies, design, Project Management, Professional supervision and Technical support.

• We deal with all aspects of more than one field that requires different expertise within our engineering services, and evaluate the structures by considering their current and future needs.
• In this context, we work with our experienced business partners in an intense communication and harmony in all processes in static, mechanical, electrical, lighting, repair and reinforcement projects.

2.1 What is a Static Project?

Static Project is one of the two basic projects of buildings together with the architectural project. The architectural project is the drawing of the user needs by the architects, while the static project is the applicability of the architectural project by the civil engineers.

2.1.1. What is the Importance of a Static Project?

Since the bearing load of the building is calculated in the static project, it is a stage that should be carefully calculated and projected.

2.1.2. How is Static Project Done?

Static calculation is the stage where the cost of the building and the project price are determined, and the calculation of the resistance of the structure against all fixed and moving loads emerges in the static calculation.

In our static project services, we not only design the building according to its function, always adhering to the regulations, but also plan both the present and the future, and design it together with all the living elements of the building.

In this direction, our civil engineers; They make static calculations and create their projects by inspecting all structural elements such as ventilation, insulation, elevator, wall thickness, system details and floor plans according to the features of the building such as steel and reinforced concrete.

2.1.3. Programs Used in Static Calculation

Our civil engineers draw their projects using IdeCAD, Sta4CAD, Sap2000, Revit Structure programs in their static calculations.

2.1.4. Static Project Types of Buildings We Prepare

Our civil engineers prepare static projects of all types of reinforced concrete structures, mass housing, residences, social areas and facilities, industrial structures and urban transformation areas, and offer different solutions when necessary by internalizing the project in line with the regulations and experience.

2.1.5. How is Static Project Cost Calculated?

While calculating the static project cost, considering the static project unit prices of the Chamber of Civil Engineers; criteria such as the square meter of the building, its class, the type of carrier and the material to be used are evaluated as a whole.

Please contact us so that we can evaluate your request quickly and work out a suitable price for you.

2.2. Electric Project

Electric project; It is the careful examination of all the installations that have energy requirements such as low voltage (LV), high voltage (HV), lighting, automation and smart home systems in buildings and drawing them in computer environment in accordance with the current laws and regulations.

2.2.1. How is Electricity Project Drawn?

In electrical projects prepared by our electrical engineers, we closely follow the technology and developments in the world, and we carry out our work by considering smart home systems and much more efficient energy methods that may be needed in the future.

2.2.2. Electricity Project Price Calculation

In electrical project calculations, criteria such as building area, project scope, building square meters, type and quality of the building are calculated together and cost is calculated.

Please contact us so that we can evaluate your request quickly and work out a suitable price for you.

2.3. Mechanical Project

Mechanical projects; It is the process of operations such as heating, cooling, ventilation and waste water discharge in buildings, planned by our mechanical engineers and technical painters with the aim of the highest comfort level and always integrated working order.

2.3.1. How is the Mechanical Project Process Managed?

Our mechanical engineers, who are experts in their field, will immediately examine the architectural project drawings and requests you will send to us and offer you comprehensive solutions. In this direction, we share with you our detailed analyzes from all insulation systems to ventilation and smoke evacuation systems, from elevator preliminary project to fire cabinets and from green building systems to sanitary systems.

2.3.2. How Much Do Mechanical Project Costs?

Mechanical project costs are calculated by calculating input items such as the area of the building, the project type, whether the project is an approved license project and the details of the elevator, built-in and plumbing.

Please contact us so that we can evaluate your request quickly and work out a suitable price for you.

2.4. Lighting Design

The most important element in lighting design is to plan the highest lighting by consuming energy efficiently and to ensure that the aesthetic values of the building are noticed in the best way. In this context, we prepare our designs by evaluating different disciplines of the project such as static, mechanical, interior architecture and electricity together with our expert architects and engineers.

We serve you with our business partners that we work with in architectural and engineering projects.